Crédit mutuel's new corporate identity campaign

The new TV ads for the Crédit Mutuel corporate identity campaign were broadcast on the French national TV channels from November 6 - 27 2016, as well as online.

A new ad starring the dutiful family man Hervé as leading actor in Crédit Mutuel's family saga emphasizes one of the unique features of our mutualist model : the collaboration between the bank and the elected member representatives.    

The new campaign has been broadcast on various TV channels and on the Internet :

• on television in both 36-second and 30-second formats (on channels such as TF1, LCI, HD1, M6, 6 ter W9, Téva, Paris Première, France 2, France 3, France 5, Canal +, Canal + sport, C8, NRJ 12, Chérie 25, TMC, NT1, BFM, BFM business, RMC Découverte, Game One, MTV, L'Equipe 2, Gulli, and RTL9, as well as on on-demand TV such as My TF1, Pluzz, 6play, and Canal+ replay) 
• on the Internet in video banners appearing on heavily trafficked websites which redirect existing and prospective customers to the national Crédit Mutuel website.